A Hurricane Helene Update from Nolo
Oct 11, 2024
Well, this hurts our hearts.
When Jason & I purchased Nolo, less than 60 days before Helene hit Asheville, we were so excited to get to know the local sober- and sober-curious community.
We stocked up. Started planning our Q4 events. Held free tastings at our beautiful location in Marquee Asheville.
Met so many of our incredible customers. Fell (even more) in love with Nolo.
And then, Helene changed our trajectory. And so many other Western North Carolina lives and businesses. The River Arts District - our former home in Asheville - was decimated in the storm. It will take time to rebuild.
So, right now...well, Nolo's without a retail space. And as a result, we're forced to think differently about how we'll connect Nolo with customers in the short term. We are going through all our options and working hard be back in business, supporting our sober- and sober-curious customers as quickly as it makes sense.
We took the first two weeks following the storm to volunteer, help the community, and repair damages to our home. Our family is safe. Our roof is repaired.
It's time to rethink Nolo. And we're asking for you to help us be creative.
Do you know a someone with a business or event space in Western North Carolina that might be a great fit for scheduled Nolo local pickups? We'd love an introduction!
What about an event space or community room where we could host tastings and offer non-alcoholic cocktails classes? Put us in touch!
We love our Asheville family. And we didn't get a fair shot at a strong start with Nolo. We want you to know we're working on it. And we appreciate your help, your patience, and your support.
We've already relaunched a skinny version of our website, and are getting ready to offer products for online purchase with local pickup. We'll keep our events calendar up to date here, too.
If you haven't already signed up for our newsletter, and you want to stay in the know as we make progress, sign up using the link at the bottom of this page.
Stay tuned for What's Next (and what's new in stock) @Hey_Nolo.
We just can't wait to see you an an upcoming tasting or pop-up.
Your fans at Nolo, Jen & Jason