About Us

Nolo was founded in 2021 by a local Asheville, NC resident to create more diversity in choice and inclusion for all in how we socialize. It's our mission to bring together the newest, most delicious, and hard to find non-alcoholic products in the world to support the sober- and sober-curious community.

We want to bring you the best adult beverages, without the booze. We believe you deserve to enjoy more mountains and less hangovers.

In 2024, Nolo changed hands...Jen & Jason are now the proud owners of Nolo. We had only just started having a blast getting out into the shop and the community to host tastings, pop-ups, and help our customers select their new non-alc favorites, when Hurricane Helene decided to change our direction. 

We're rebuilding now, with the community's help. And we are excited for our "What's Next" with Nolo. 

There's an exciting world of non-alcoholic adult beverages out there and we're here to help you get to know them, build your best booze-free bar, and help you celebrate without limits. Enjoy a night out without a hangover on us.

Drink Well.

Jen & Jason, Owners - Nolo